Moving from Idea to Action
Last night I was able to see my friend Scott on his London stop for his UnMarketing book tour. As always, Scott did an amazing job connecting with the audience and explaining why marketing isn’t a department its part of every interaction your employees have.
However, I was left with a couple of thoughts after the evening.
Many people focus on the concept of ideas and get very excited hearing new ones and feeling like they are part of a club that “gets it”. Unfortunately too many people don’t think that they should implement those ideas and put them into action
So to everyone who was there last night, or people who participated on Twitter, here is my call out to you:
What are you going to do, today, tomorrow and in the coming months to put into action one of the many things you heard Scott say? It shouldn’t be too hard, his talk was full of “actionable items”.
Pick something and make that change in your personal and corporate life. Once we all start implementing ideas rather then just taking about them then we’ll be really “Un” Marketing.
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