What 3.0 All About Anyway?

The idea of time periods, generations, and eons is a big focus for society. We compare baby boomers to Gen Xers to the Me Generation to “Digital Natives”. Obviously the same facination extends to periods of technology. The speed at which we’ve innovated and improved over the past few years has been nothing short of impressive and has taken us to the amazing technical improvements available now.

As a result we are at a point where technical constraints are so low that there can be and should be a seamless transition between the digital and the physical worlds. So the experience that I begin online is easily continued in the real world and augmented through the use of handheld devices, digital signage and online connections.

Many people think that the 3.0 internet will be semantic, the online experience will be unique and tailored for each individual. I think that this is selling ourselves short. Instead, the internet version 3 will be about using technology to improve and build upon your real world experiences. From location awareness to augmented reality we already see this happening.

Because of the proliferation of social networks and media, it makes sense that this coupling of digital and real should continue beyond our social lives. We should take adavantage of technology to improve our healthcare, purchase decisions and general service options.

I’m still working out these thoughts, and I appreciate your comments. Am I way off track and Web 3.0 is going to be something altogether different?

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  • aaronrobb

    What I'm hoping to see is the end of segmented technology and greater use of networks. Like if I'm talking to someone on Twitter, I can instantly connect to them via voice or video. Or if a doctor can digitally put a patient's stats somewhere and have 50 other doctors world wide give suggestions. The one issue here currently is lack of worldwide capabilities on some technologies (my cell phone can't call outside of N. America, or I get charged some stupid amount, but VoiP is not common enough to use fully).

  • titusferguson

    Thanks for you comment Aaron. That is exactly what I'm thinking we'll see in the next couple of years. When we want to connect with anyone we will no longer be dependent on one platform or technology. Even more importantly our real world experiences won't be limited by our five senses and our current location and environment.

    I think that the greatest challenge to this is the current thinking and philosophies of telecoms in North America. Until they are forced to change some of their business practices we are going to be limited.

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