Conversation or Broadcast?

A number of  companies in London Ontario have started talking about social media and subsequently offering their services in the field.

While I’m glad to see a broader understanding of what social media is and how it’s useful for business and marketing, I’m also disappointed by some of the thoughts and attitudes coming from these companies.

First and foremost; social media is about creating a relationship with your customers. Bottom line. You can use it to sell them something, or find out what they think about your product, but that’s all a result of having a dialogue with them and earning their trust.

Instead of  focusing on the message, or the tools, or the audience; focus on engagement, reputation building and an ongoing rapport. When you do that you’ll have a successful social media agency.

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