Over the weekend, as David Peralty has pointed out, I was able to engage in a discussion on professional blogging. I’ve realized that I have a fundamental difference of opinion with the way that the blogging world is viewed professionally.
Let it be known from the start that I am an inconsistent blogger at the best of times, and I admire those, both professionally and personally, who can routinely produce content.
However, when that content comes at the sacrifice of quality, I begin to lose my admiration.
And in this, lies my problems with the majority of probloggers. If you only care about driving traffic and getting the top of search results, and your heart is not in what you write, to me you are only slightly better then an email spammer.
Now, I understand that bills need to be paid and if many probloggers had the option they would write content on a subject that they truly care about. But my questions is; why not?
Take that leap of faith. If you truly love something, and are good at the business aspect of it, then you can make money. Maybe you need to shake off the old business model. Quite complaining that ad revenues are slipping and find a new way to generate income.
But do it while still providing quality content. Because that is where the true traffic lies, in crafting something that people will want to read and generating conversation.
So Why Thoughts on Personal Blogging?
With a personal blog people take pride in what they write. As a result other people enjoy reading it and gradually the world benefits from the information produced and exchanged.
Probloggers could learn from both old and new media. Use MSM tools to generate traffic, and new media soul to generate quality.